Market share

[Travis Butler]

Ha ha. I have no idea where you live, or even where the battery mega factory is located. But yeah, I don't think that battery cars have had the expected take up in the Western world. A little bit more government intervention and manipulation required perhaps. Hopefully Panasonic doesn't get badly burnt out of the whole circus anyway. Be a shame to see the digital camera division get wiped out through no fault of their own.

I live in Lenexa, on the west edge of the Kansas City metro area, so the Panasonic plant in DeSoto is right up Highway K-7. It's been getting a lot of attention - both for the jobs it will bring to the area, and the tax incentives used to get them to build here.

https://www.kcur.org/news/2025-06-2...pening-but-trumps-policies-could-delay-hiring is a representative story.

 

[pdk42]

Ha ha. I have no idea where you live, or even where the battery mega factory is located. But yeah, I don't think that battery cars have had the expected take up in the Western world. A little bit more government intervention and manipulation required perhaps. Hopefully Panasonic doesn't get badly burnt out of the whole circus anyway. Be a shame to see the digital camera division get wiped out through no fault of their own.

EV sales are doing just fine in most developed economies. In the UK in 2024, BEV market share was 19%. In Norway it’s over 90%, in Denmark, 68% etc.

 

[xaviergut]

I have a question about the famous "market share": why aren't the sales of Leica, Sigma, Blackmagic, DJI (everything related to the L-Mount alliance) added to Panasonic's sales to make this calculation? I mean without the M43 stuff from Panasonic or the Leica not SL stuff, for example.

Or could anyone make the market share calculation of the L-Mount alliance?

 

[pdk42]

I have a question about the famous "market share": why aren't the sales of Leica, Sigma, Blackmagic, DJI (everything related to the L-Mount alliance) added to Panasonic's sales to make this calculation? I mean without the M43 stuff from Panasonic or the Leica not SL stuff, for example.

Or could anyone make the market share calculation of the L-Mount alliance?

That's a good point. It would be interesting to see L-mount aggregated sales compared to the other brands.

 

[Quentinquirelino]

...

Or could anyone make the market share calculation of the L-Mount alliance?

Not calculate it, but estimate it with some assumptions. Panasonic now has something about 8 up to maybe 10 % of full frame. I would think Sigma and Leica, both have less than 1 %. Maybe they have all together 10 % or a little bit less. That would also be the l mount market share, if you only count full frame systems.

But only about 1/3 of all cameras sold are full frame. Because l mount only has full frame, you just can divide the full frame market share by three and get the overall market share of round about 3 %.

 

[Quentinquirelino]

Well, but it's not about the total market. Like I said in my first comment, the total market includes significant proportions of categories in which Panasonic don't even compete. They never produced DSLRs, they dropped fixed lens cameras before they reentered the market for it, they didn't produce cameras for more than 3k and almost none for under 1k. So it doesn't make much sense to look only on the total market share.

But of course it makes sense to look at the market segments they are actually completing and how they are doing there. So they will look in full frame sales and full frame market share. And if you want to do that, you will find out, they are actually doing quite good. Somewhere else, I have read, Panasonic sold more than 200k full frame cameras in 2024 and only the rest of the total 280k sales are m43. The total market volume for full frame in 2024 was something between 2 and 2.5 million. That means they have about 8 to 10 % of the full frame market. That does fit well to the data we have got from Europe and Japan.

Obviously I drastically underestimated the compacts Panasonic still have sold in 2024, despite having discontinued almost everything:

2021–2024 Mirrorless Shipments by Manufacturer: Canon Tops the Chart ahead of Sony | sonyalpharumors

The Nikkei Industry Map Financial Yearbook includes detailed shipment data for Japanese mirrorless camera manufacturers, offering an exact breakdown of the global camera market: 2024 Canon: 2.05 million units Sony: 1.63 million units Nikon: 760,000 units Fujifilm: 490,000 units Panasonic...

www.sonyalpharumors.com

I thought I read somewhere, they sold about 200k full frame, but it was only that they sell about three times as much full frame than m43. That said with 160k mirrorless, it has to be about 120k full frame. That means there market share is probably below 8 % in full frame.

 

[pdk42]

Obviously I drastically underestimated the compacts Panasonic still have sold in 2024, despite having discontinued almost everything:

2021–2024 Mirrorless Shipments by Manufacturer: Canon Tops the Chart ahead of Sony | sonyalpharumors

The Nikkei Industry Map Financial Yearbook includes detailed shipment data for Japanese mirrorless camera manufacturers, offering an exact breakdown of the global camera market: 2024 Canon: 2.05 million units Sony: 1.63 million units Nikon: 760,000 units Fujifilm: 490,000 units Panasonic...

www.sonyalpharumors.com

I thought I read somewhere, they sold about 200k full frame, but it was only that they sell about three times as much full frame than m43. That said with 160k mirrorless, it has to be about 120k full frame. That means there market share is probably below 8 % in full frame.

Ooch - so Panasonic market share of mirrorless is just 3% !

 

[Quentinquirelino]

Ooch - so Panasonic market share of mirrorless is just 3% !

Yes, that what it looks like.

 

[Jonathan-Mac]

Wow, Canon really is a monster, even after their late entry to mirrorless. It's no wonder they get away with stuff like denying third parties access to manufacture lenses at will and orphaning their mounts - people just buy their cameras anyway.