Yeah, but limited in fps - Sony doesn't allow higher than 15fps for third-party lenses on their bodies...But I assume that Sigma will offer these lenses (200mm f2 and 300-600 f4) will be made available for Sony too?
I don't think there are evaluating the market share of the hole market as important. Panasonic isn't competing in every camera category. There are people only evaluating more specific market shares, like market share in full frame cameras between 1000-3000 $, because the S5II, S5IIX and S9 compete in this category. And they have probably also a category for the G9II and GH7 in which they compete and evaluate the market share in that category.I wonder what the Panasonic executives consider to be a good market share number. Or, perhaps more importantly, a bad market share number.
But I think in mass-market consumer electronics, market share and profit are probably closely correlated.I think Panasonic cares more about profitability than market share. If a particular product isn't profitable, it disappears from their lineup. Think GX series and the GM1/5 in m4/3. If it's profitable, it stays. Think G, (even the much maligned G100) and GH cameras.
Even outside of cameras. Take a look at the Tough book laptop line. Market share must be miniscule, but they keep on manufacturing them. Market share is great, as long as it's also profitable.
They've also got a long history in video, it looks like stills is almost secondary to that, so there's that too
These all seem like reasonable points. I'm sure any boardroom presentation on quarterly or yearly results will be more nuanced than a simple number, although I suspect they do show that number as well.I don't think there are evaluating the market share of the hole market as important. Panasonic isn't competing in every camera category. There are people only evaluating more specific market shares, like market share in full frame cameras between 1000-3000 $, because the S5II, S5IIX and S9 compete in this category. And they have probably also a category for the G9II and GH7 in which they compete and evaluate the market share in that category.
Canon for example has by far the biggest market share, but most of it comes from the APS-C camera's like beyond 1k USD (R100, R10, R50, etc) and because there are still selling DSLRs and compact cameras. At most time of 2024, Panasonic had only one model beyond 1k and no DSLR and every Compact camera where discontinued. In 2024 DSLRs still made about 12 % of the market and fixed lens cameras made about 22 % of the market (all according Cipa numbers). Also they didn't complete in high end cameras for above 3k, but I don't know how big that segment is. But all in all Panasonic didn't actually complete in over 1/3 of the market in 2024. So it doesn't make sense for them to evaluate there share for the hole market. Actually the only manufacturer who was competing in every category is Canon and that's also the reason they are no. 1, by far. Sony and Fuji didn't make DSLRs, Nikon didn't make compact cameras, Panasonic and OM didn't make DSLRs and compact cameras (Panasonic for most of 2024) and Ricoh didn't make mirrorless cameras.
However Panasonic started making compact cameras again in 2024 and released the TZ99 (available only since early 2025). Panasonic's market share (only data for Japan) jumpy from zero to almost 15 % because of the TZ99. So don't be surprised Panasonic's market share will rise for 2025. But it's not only due to the S1II series, also the TZ99 will have an impact.
They are, but not an absolute necessityBut I think in mass-market consumer electronics, market share and profit are probably closely correlated.
And in fact they can be negatively correlated - see the old saw about selling below cost, but making it up in volume.They are, but not an absolute necessity