Somewhere between 30-35mm might possibly appeal more.
Commercially, yes. These days, the most people don't realize, that 40mm is the sweetest FL of all.
It captures natural to an eye compression. It feels naturally appealing
In the past, manufactures used to make compacts with 40mm.
For me, 40mm in the best all around to take everywhere FL.
35mm is too wide, and 50mm is too tight.
I seldom crop images. As I don't like the look of cropped images.
It doesn't hurt much to just crop a little.
I pay a lot of attention to proper framing.
Heavy cropping comes handy in sports, and wildlife.
I can understand that.
I don't do those.
If, standard zoom feels too big, and heavy to carry around all day ... the 40mm is the best alternative.
Fujifilm knows that. That's why they don't want to make a good one. They've came out with just one lousy, sub-standard XF 28mm/2.8 pancake for crop sensor.