I have mixed feelings about this price being so low. For sure it’s good to have low prices, but it kills used values! On top of that, it seems that the main differentiator Panasonic have in FF is price. I know we love our S cameras, but let’s face it, aside from price they are just not competitive:
- S1 range - well past its sell-by date. No current hi res camera available (the S1R is all but dead).
- S5 - CDAF only, which is perceived as very weak compared to other brands.
- S5ii - the best camera in the current line up, but seen by many influencers as lacking in AF capabilities compared to rivals. Plus, that 24Mp sensor, as gorgeous as its output is, is now seen as a bit old school (slow read out rates, “only” 24Mp).
- S9 - very niche and dismissed by many as just a lightweight “creators” vlogging camera; lacking too many essential features to make it truly general purpose camera.
And in a more general sense, if you go looking at DPR and similar fora, Panasonic gets a kicking for its lack of new releases and “innovation” in recent years.
I really hope that Panasonic hit it out of the park with the S1ii, and do it soon, since this spiral to the bottom on pricing can’t auger well for them long term.