Revamp for Sigma I-series lenses

[Jonathan-Mac]

Sigma have decided to revamp their wonderful I-series Contemporary lenses by changing markings to a new (and ugly) font and making them available in (ugly) silver to match the new BF camera. The 45mm also gets a change to make it compatible with the magnetic lens caps that were introduced after the 45mm. And just to cause confusion, they are dropping the "DN", which indicates that it was developed for mirrorless cameras, from the naming nomenclature.

The new font looks very much like the old one from when Sigma lenses were really hit-and-miss (mostly miss) with their quality, and I don't think that's a good thing at all. Apart from that association, it looks much less modern.

 

[dirk]

mmmhhh....

I do not know, whether I like the new font. Have to see it in reality.

and making them available in (ugly) silver to match the new BF camera.

The silver versions are an additional offer for the silver version of the Sigma BF. This makes sense. Of course the black versions will stay in the normal product line and match then the black version of the Sigma BF too. The news font and logo will be from now on all both, black and silver versions. If you prefer the old font/logo, buy fast as long as it is still available at year dealer.

And just to cause confusion, they are dropping the "DN", which indicates that it was developed for mirrorless cameras, from the naming nomenclature.

PetaPixel mentioned this in their video. DN stands for "digital native". That was an addendum to differentiate between old lens designs for DSLRs, which only got the new L-Mount on it vs. new (smaller, lighter and often better) lens designs which were made specifically for the new mirrorless cameras.

Since Sigma will not design anymore new lenses for DSLRs, this differentiation is not necessary anymore according to Sigma. I would have prefered to stick to the old differentiation. That helps also on the second hand market for people not that familiar with the new lens designs.

 

[Jonathan-Mac]

Yes, until now DG without DN has indicated DSLR lenses, now it will indicate native mirrorless lenses too, which can only cause confusion.

 

[Oíche]

That font has a name and I've seen it before in computers... Neo Classic or something. It's something you might have on your front door or an address plate "14 Yee Old Forge Lane"

Yeah I don't like it either and it's on the new Sigma BF where I don't like it.

Modern Leica font is my favourite and naturally the constantly copying Chinese copied them but it's flattery as they say.

 

[Travis Butler]

That looks like Optima: http://www.identifont.com/find?font=optima&q=Go

Doesn't look much at all like the 'nasty era' Sigma font I remember:

But then, I'm a font geek.

 

[Markuswelder]

Crikey, you're really scraping the bottom of the barrell when you've got to complain about the font, and colour. And I'm certainly no Sigma apologist, I own the sum total of 1 Sigma L mount lens.

 

[Jonathan-Mac]

Crikey, you're really scraping the bottom of the barrell when you've got to complain about the font, and colour. And I'm certainly no Sigma apologist, I own the sum total of 1 Sigma L mount lens.

A change for the worse is a change for the worse. I love my I-series lenses, they're fantastic, so it would have been nice to keep the nice font on new ones.

 

[dirk]

There is a positive side to this. We, who have the original versions, have now collector items. Our Sigma lenses are worth more on the second hand market than the lenses with the new font.

 

[Oíche]

A change for the worse is a change for the worse. I love my I-series lenses, they're fantastic, so it would have been nice to keep the nice font on new ones.

In the whole scheme of life I'd hardly be getting depressed about a font. Sigma CEO was behind this and their new logo/signature to attempt to appear higher end apparently.

But using a vintage font is not the way to go, he must have over-ruled the marketing dept. which is traditionally famous in Japan, you don't dare question the hierarchy.

I have to admit it would put me off buying this gear big time, despite how silly that sounds