News Panasonic Japan released a special color "Titanium Gold" S9

[Quentinquirelino]

小さくても本格的に撮れるフルサイズ一眼 | 特長 フルサイズ一眼カメラ DC-S9 | デジタルカメラ（ルミックス） | Panasonic

パナソニックのフルサイズミラーレス一眼カメラ LUMIX（ルミックス）「S9」の商品情報です。

panasonic.jp

Panasonic Japan released a new special color called "Titanium Gold" for the S9. The only reason I post this in a new thread, it's because it looks awesome! On the picture also the 18-40 seems to have got the new color. But unfortunately it's only available in Japan to my knowledge.

 

[dirk]

This looks really nice! reminds me on the Contax S2

 

[xaviergut]

It looks gret... but I am afraid that it wont be cheap...

 

[Jonathan-Mac]

I prefer the more standard colours.

 

[pdk42]

I’d prefer an EVF to some gold leaf!

 

[Jonathan-Mac]

I’d prefer an EVF to some gold leaf!

My thoughts exactly but after all my (justified) negativity of the S9 when it came out I didn't want to fan the flames again.

 

[sergun80]

About the s9. The flip screen pisses me off the most. I would prefer to just rotate horizontally. As for the evf, I don't need it, with rare exceptions.

 

[Jayneboo]

Not for me either but when you see MPB have "Like New" S9's for little over £700 it has to be the bargain of L mount now.

 

[GeorgeHudetz]

We have reached "Peak Marketing." LOL.

It does look good, tho.

 

[Mister Sloane]

I rather like it and that makes it the fourth body colour in Japan - black, dark silver, ‘new’ silver that’s only available with Camel Orange and now this one.

From what I’ve read, marketing in Japan has been tapping into lifestyle and fashion, such as in the type of media invited to press events and collaborations with companies like Yosemite.

This been also referred to by Panasonic in interviews - the leather swap service has been popular, for instance. A little while ago, in one that I read, it was claimed that the when the Camel Orange version was launched with the 18-40mm, the amount of purchasers who were previously using smartphones to take photos, increased from 10 to 30% straight away; Panasonic wanted to target that market, so that was going in the right direction. The lens (and the other colours you could get it with) would have played a part but I found it interesting that that the orange colour was specifically cited.

That interview also claimed that the proportion of people buying the S9 who were 30 years or younger rose from 30% to 60%. I had to rely on a web translation and it stated ‘new buyers’, and don’t know whether that was referring to all purchasers or just something like the people upgrading from smartphones.

 

[Pete_W]

I love my S9.